Steam's next major sale will be taking place during what Japanese natives call 'Golden Week,' a week that contains many important Japanese holidays. Steam's annual sale starts from April 29 and finishes up on May 6, to coincide with the event.
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Golden Week in Japan has a number of important dates associated with it, beginning with The Emperor's Birthday on the 29th of April and finishing with Children's Day on May 5. In celebration of this event, Steam is offering a sale throughout Golden Week with a specific focus on Japanese games. This is something that the platform does annually, with an update to Steam bringing a sale that reduces the prices of games and series developed by Japanese studios.
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Steam users who love games from Japanese studios can rejoice as Golden Week approaches, as if previous Golden Week sales are anything to go by, many titles will be heavily reduced in price. Games such as Dark Souls 2 and 3, Monster Hunter World, and the Devil May Cry series are likely to see price reductions, as these titles have been marked down during previous sales. If the 2020 Golden Week sale is anything to go by, gamers can expect to see a number of new releases go down in price, as well as many older games.
See when the next Steam Sale will start and how long remains with our countdown timer. PrepareYourWallet.com is tracking all type of sales on the Steam Store such as holiday, lunar new year, summer, halloween and fall sale. Valve don’t tend to announce their sales in advance.
- A list of all Steam sale events. When is the next Steam Sale? Steam runs multiple big sale events every year.
- Steam's next deal is during Golden Week which will start one week from now.
- The Epic Games Store Holiday Sale 2021 kicked off in late December is Epic's response to Steam's Winter Sale, featuring the biggest discounts of the year and coupon giveaways that make games even cheaper. It's possible that you'll see some of the major releases of the year get a price drop, so it's definitely worth saving some money for this one.
If gamers are curious to find out which Steam sale will come after Golden Week, Valve has already announced Steam Next Fest, which many may know as the Steam Game Festival, renamed by the Steam developer to 'more directly communicate its focus' on upcoming games on Steam. Users who take part in Steam Next Fest will be able to play hundreds of demos, watch developers' livestreams, and 'chat with the teams about their games in progress, coming soon to Steam,' according to a post by Valve detailing the event.
Oftentimes it is best for gamers to wait for a sale to buy the game they've been hankering to play, so Golden Week will give lovers of titles by Japanese developers on Steam the opportunity to get their hands on games a little cheaper. Steam is also smart to capitalize on Golden Week, which is generally associated with leisure activities, and was named by the managing director of a film company after ticket sales for his films exploded during the holiday-filled period. Steam's game sales will likely see a similar rise during Golden Week, as gamers perform the ritual of purchasing as many games as they can, whether they intend to actually play them or not.
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Steam sales fall into a yearly pattern, and we always know roughly when to expect each major sale--for example, the summer and winter sales always kick off around the end of June and December, respectively. While we can anticipate the time period for the sale, Steam rarely announces exact dates beforehand. However, this info somehow manages to 'leak' ahead of time on a consistent basis, and the tradition continues with the next big Steam sale, the 2021 Lunar New Year Sale.
According to Steam Database (@SteamDB) on Twitter, the Steam Lunar New Year Sale will kick off on February 11 and run until February 15, which means the next big Steam sale is roughly one month away. As SteamDB points out, Chinese New Year 2021 starts on February 12, so the dates make sense. While a start time was not given, Steam sales usually start around 10 AM PT / 1 PM ET.
The dates reportedly leaked from an email to Steam partners. For context, Steam Database is an account unaffiliated with Valve that tracks various updates related to the platform, and it has a history of accurately reporting upcoming Steam sale dates--but as always with rumors, take this info with a grain of salt.
The @Steam Lunar New Year Sale 2021 will run from 11th February to 15th.
Leaked from an email to Steam partners, and you know, the Chinese New Year is on 12th 😉https://t.co/FINTCW7BV2#SteamDealspic.twitter.com/67NGmJZjUb
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— Steam Database (@SteamDB) January 14, 2021Next Steam Sale For Rust
You can expect all sorts of games to be discounted during the Lunar New Year Steam sale--here are some of last year's best deals from the sale for an idea of what to expect. The Lunar New Year theme mainly comes into play with the various activities and freebies Steam offers during the sale. Last year, there were Year of the Rat Tokens you could earn to spend toward seasonal items in the Lunar New Year Night Market. The sale only runs for a few days, so you'll want to be ready to check it out when it goes live on February 11.
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